Producing high quality photos (especially with interior photography) is challenging, and there are many different approaches with various levels of equipment and effort that can be applied.  Pointing a high-end camera and a couple of flashes at a living space does not automatically produce a great photo. When preparing to take a photo, some of the considerations are:

• What color temperature is the ambient light?

• How bright is the ambient light inside and outside?

• Are there multiple light sources with differing color temperatures?

• What direction is the light going?

• Is the light balanced?

• Are there distracting glares?

• How important is the view out the window?

• What objects or areas should be highlighted in this scene?

I consider all of these aspects important for every photo I take. I use a combination of multiple wireless flashes, light stands, light modifiers, and advanced Photoshop techniques to make the lighting more appealing and beautiful than what would normally be captured in a standard photo.

Below you can see examples of photos before any work is done (standard photos taken with a high-end camera), compared to photos after I photograph, edit, and finalize the images.  All the photos I produce are like the "after" versions.