How to Make a 360 Walk Through Tour for Real Estate: The Easy Way

If you are in the business of real estate photography, it won’t be very long before someone asks you to do a 360 tour for a listing. You should be prepared to offer the service and understand how the photoshoot and hosting processes work ahead of time. It would probably a good idea to have a pricing structure in mind as well! This article takes a look at the steps involved in creating a 360 real estate tour (a.k.a. a virtual tour) without spending a fortune.

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There are two ways to create a 360 walkthrough: the “easy way” and the “hard way.” The “easy way” involves using a 360-capable camera with two 180-degree lenses on opposing sides to take a one-shot 360 photo, and then uploading those photos to a 360 tour host. The “hard way” involves using a full-frame or APS-C camera, a fisheye lens, some type of pano head, taking four photos at 90-degree rotation intervals, stitching those photos together on the computer, and then uploading the stitched photos to a 360 tour host. My meticulous nature causes me to enjoy the complicated way due to the higher quality final product produced, but most people do the easy way for real estate listings. This article takes a look at the equipment and steps involved for the “easy way,” and maybe I’ll do a “hard way” article at a later date.

Step 1: Chose a 360 Host Based on your Client’s Needs

CloudPano

cloudpano.com (prices below are as of February 2021)

• Unlimited number of active, viewable, shareable 360 tours

• Tours can be hosted indefinitely with no expiration (lifetime tours)

• You can pay $10 per tour with no monthly or recurring fees - tour never expires

• You can upload an unlimited number of tours if you pay $396/year or $49/month

• Lifetime unlimited tours available for a one time payment (see website for current pricing)

• Quicker photoshoots with fewer 360 scenes necessary - choose only the scenes you want

• Optionally works with floorplans

• Can add info buttons

• Music and ambient noise available with “Pro Plus” plans

• Can use any 2x1 ratio 360 spherical panoramic images produced by any camera

• No 3D “dollhouse” view like Matterport

• Less fancy and flashy than Matterport

Matterport

matterport.com (prices are as of February 2021)

• Highest quality and most elaborate 360 tour host

• Features the 3D “Dollhouse” view

• More expensive

• Limited number of active tours can be “live” at one time

• Not good for clients who want a permanently hosted 360 tour (unless the client makes their own account, hosts it there, and pays the recurring fees)

• Does NOT work with GoPro Max, DSLR, or mirrorless cameras

• “Starter” plan allows 5 total active spaces (360 tours) at a time for $9.99/month

• “Professional” plan allows 25 total active spaces for $69/month

• Scenes must be shot 5 to 8 feet apart - photoshoots will take much longer on location due to much higher number of scenes required

CloudPano is great if you only do 360 tours once in a while, since you can pay $10 for a permanently-hosted tour with no recurring fees. If you occasionally have clients request the tour to be hosted permanently, you won’t be worried about the tours expiring or counting against a limit. I also like to use a full-frame camera and put a bit of effort into editing the 360 panoramas with Adobe Lightroom, which CloudPano allows me to do. Matterport would be good for someone in the real estate industry who regularly does multiple walk throughs per year that are hosted temporarily… e.g. houses that are listed for sale. Matterport is also much “flashier” and can impress potential clients who haven’t experienced it more so than CloudPano.

You could even use both services as necessary! For example, use Matterport for your real estate listings and CloudPano for clients who want a tour hosted for long-term marketing.

CloudPano example:

The other nice thing about CloudPano is you can just take one scene in the middle of each room, and/or any other angle you want to capture. There’s not really a minimum, but it’s probably a good idea to have line-of-sight between the scenes for a more enjoyable tour. Matterport and some other hosts with a more automated uploading process require you to specifically adhere to a certain scene capturing process and capture a 360 scene every several feet, since they are creating a more complex and functional model.

There are quite a few 360 tour hosts available, but I haven’t found one that I would necessarily recommend over CloudPano or Matterport for the various purposes of real estate photographers.

Step 2: Choose a 360 Camera

Choosing a Camera that works with both CloudPano and Matterport

The following cameras will work with both CloudPano and Matterport:

• Ricoh Theta Z1 (Highest resolution photos at 6720 x 3360, big sensors, but more expensive)

• Ricoh Theta V (5376 x 2688 photos)

• Insta360 One X (the new Insta 360 One X2 is working in Matterport beta software and will likely be officially supported soon)

• Insta360 One R with Dual Lens 360 Module (All the Insta360 cameras listed here have 6080 x 3040 photo resolution)

CloudPano Only Cameras

CloudPano can accept any 2x1 ratio 360 spherical panorama, so you can use any 360 camera.

The GoPro Max (5760 x 2880 photo resolution) will work with CloudPano, but NOT Matterport. Also you will probably need an optional tripod mount adapter with the GoPro.

Step 3: Creating 360 Images in a House or Building

Steps for CloudPano Tours

You will want to mount your 360 Camera on a lighting stand or tripod so you can hide when the photo is being taken. The best tripod for a 360 camera would actually be a monopod with feet, which will minimize the visibility of the camera support. But be careful not to knock it over!

Most 360 cameras offer wireless shooting with a smartphone app, so you can hide around a corner and trigger the panoramic photo with your phone or tablet. Position the camera about 4.5 feet off the ground, which should be high enough to see over countertops.

I like to capture scenes in the middle of rooms, with maybe a couple different spots in kitchens. If you charge based on how many scenes you take, make sure you discuss how many scenes are needed with your clients. Some clients might only want 1 scene per room, but some might want 2 or more depending on the size of each room. Make sure you capture enough scenes to have line-of-sight access to other scenes, to make the viewer feel like they are able to walk around to the various spaces.

CloudPano has free video training on creating virtual tours here.

They also have other “getting started” resources here.

When you look at the spherical panoramic images that come out of your 360 camera, they typically will look like this:

This is what a static 360 spherical panoramic image looks like as a normal JPG file. It is 2x1 ratio file that is designed to be used in a 360 tour host. Notice how everything at the top and bottom are stretched out, and things in the middle look normal. I often will put the client’s logo at the bottom to cover up the tripod, as I did with this one. Click on the image to see the tour in action.

The images produced by a 360 camera will be a 2x1 ratio JPG image where everything in the middle will look fairly normal, and as you get closer to the top and bottom everything will be more and more stretched out. It looks a bit odd as a 2D static image, but when you get it into a 360 tour host it will allow you to look around in all directions.

Steps for Creating Matterport Tours

When you are on site capturing images for a Matterport tour, keep in mind that you have to capture a scene every 5 to 8 feet in order for the model to be generated correctly.

Since their workflow needs to be done very specifically for everything to work properly, I’ll just refer you to their website!

Getting Started with Matterport

Matterport does have much more expensive camera options if you get REALLY serious about offering that service.

Try Things Out Before Taking a Paying Job

Both Matterport and CloudPano allow you to try out their systems for free, so you might want to do some testing before telling potential clients what you offer. By going through the process of capturing scenes and uploading to the systems you will have a better idea of what each process entails, and you will be less likely to make a mistake at your first paying job!

Hopefully that gives you an idea of how to go about creating 360 tours. If you find this page helpful and use a link to purchase a product, I’ll get a small commission. Thanks!